Edgar Rice Burroughs (September 1, 1875 – March 19, 1950) was an American author, best known for his creation of the jungle hero Tarzan and the heroic John Carter, although he produced works in many genres.

Aiming his work at pulp fiction magazines, his first story “Under the Moons of Mars” was serialized in The All-Story magazine in 1912 and earned Burroughs US$400 (roughly the equivalent of US$7600 in 2004).

Burroughs soon took up writing full-time and by the time the run of Under the Moons of Mars had finished he had completed two novels, including Tarzan of the Apes, which was published from October 1912 and went on to begin his most successful series.

Burroughs also wrote popular science fiction and fantasy stories involving Earthly adventurers transported to various planets (notably Barsoom, Burroughs’ fictional name for Mars, and Amtor, his fictional name for Venus), lost islands, and into the interior of the hollow earth in his Pellucidar stories, as well as westerns and historical romances. Along with All-Story, many of his stories were published in the Argosy Magazine.

Tarzan was a cultural sensation when introduced. Burroughs was determined to capitalize on Tarzan’s popularity in every way possible. He planned to exploit Tarzan through several different media including a syndicated Tarzan comic strip, movies and merchandise. Experts in the field advised against this course of action, stating that the different media would just end up competing against each other. Burroughs went ahead, however, and proved the experts wrong—the public wanted Tarzan in whatever fashion he was offered. Tarzan remains one of the most successful fictional characters to this day and is a cultural icon.

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